Experience
Personal Statement
Human-Centered Product Designer | UX Strategy | Building Purposeful Digital Systems
I’m a multi-disciplinary UX/UI and Product Designer with over 15 years of experience turning complex challenges into intuitive, inclusive, and impactful digital experiences. My career has spanned creative, strategic, and technical roles—allowing me to merge imaginative thinking with systems design, product strategy, and user-centred execution.
With a background in design, branding, and digital marketing, I bring a unique perspective to product development. I specialise in simplifying complexity—building scalable systems, aligning business goals with user needs, and delivering digital products that feel as exceptional as they function. I’m passionate about designing experiences that are not only usable, but meaningful—infused with purpose, accessibility, and creative excellence.
Years Crafting User-Centered Design
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Enterprise Products Transformed
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Cross-Functional Teams Engaged
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Key Achievements
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Scalable Design System
Delivered a scalable design system and component library at Bandwidth, adopted across 5+ squads, accelerating sprint delivery and improving visual consistency.
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UX QA & Accessibility Process
Created an internal UX QA checklist and accessibility review process at Bandwidth, reducing design QA iterations and ensuring WCAG AA compliance.
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Compliance Dashboard UX
Developed dashboards and real-time data visualisations for compliance tools at Bandwidth, enabling faster decision-making and providing clearer insights for admin teams.
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Agile Sprint Facilitation
Facilitated agile sprint planning sessions at Bandwidth to align design and development, increasing delivery velocity and reducing cross-functional miscommunication.
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Form UX Optimization
Improved form completion rates by 36% at IDBS by conducting usability testing and redesigning key data input flows, enhancing productivity and reducing errors in regulated workflows.
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Material-Based Design System
Developed design tokens and a modular design system for IDBS Polar based on Google Material and Angular, ensuring Figma-to-code consistency and WCAG-compliant accessibility.
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Component QA & Documentation
Led component QA and authored detailed documentation in Zeroheight, a platform for maintaining live design system records, for IDBS Polar—ensuring smooth developer handoff and reducing front-end implementation issues.
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Remote Usability Testing
Established remote usability testing protocols with Maze and UserTesting for IDBS and ConnectX, validating hypotheses early and reducing costly post-development changes.
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Legacy Workflow Digitization
Supported the digital migration of legacy forms at IDBS into automated workflows, reducing validation errors and improving regulatory compliance.
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Global Platform Redesign
Led the UX strategy and complete redesign of the ConnectION platform (now ConnectX), impacting over 15,000 users globally and supporting its evolution into a commercial SaaS product.
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Performance Review UI
Designed a performance and career feedback UI for ConnectX, improving internal review completion rates and supporting transparency and HR alignment.
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User Feedback-Driven UX
Analysed feedback from 1,000+ users at ConnectX to inform design decisions, raising UX satisfaction by 33% and significantly reducing user-reported issues.
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Information Architecture Overhaul
Designed the information architecture and modular navigation system for ConnectX, streamlining onboarding and reducing cognitive load for new users.
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Multilingual Design Delivery
Delivered multilingual design assets and global templates for Arkadin’s enterprise campaigns, enhancing speed-to-market and strengthening brand consistency across 30+ countries.
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UX Onboarding Enablement
Created onboarding kits and documentation to enable new UX team members, shortening ramp-up time and improving collaboration across projects.
Skills
Creative & Media
Adobe Creative Cloud
Art Direction
Audio/Visual Content Design
Branding
Motion Graphics
Packaging Design
Print Production
Video Editing
Development Awareness
Agile
Cross-Functional Collaboration
CSS3
Developer Collaboration
Drupal CMS
Figma Inspect
Front-End Handoff
HTML5
JavaScript Basics
Joomla CMS
PM Collaboration
QA Support
Shopify CMS
WordPress CMS
Zeplin
Design & Product
Atomic Design
Component Libraries
Design Systems
End-to-end UX/UI Design
Figma
Interaction Design
Miro
Prototyping
Responsive Web & Mobile UI
Sketch
UX Pin
Visual Storytelling
Wireframing
Brand & Marketing
B2B & B2C Campaign Design
Brand Identity
Content Strategy
Data Analytics
Design & Guidelines
Digital Marketing
Funnels
Print & Digital
SEO/SEM Fundamentals
Social Media Campaigns
Visual Assets
Research & Strategy
Accessibility Standards (WCAG)
Agile
Data-Driven UX Improvements
Design Thinking
GA
Heuristic Evaluation
Hotjar
Journey Maps
Lean UX
Maze
Personas
Product Discovery
Scrum
Surveys
User Interviews
User Research
Latest Professional Experience
For a deeper dive into my professional path, check out my Linkedin profile
Senior UX Designer
Bandwidth
London, England, United Kingdom
Bandwidth (formerly Voxbone) — A global communications software company providing enterprise-grade APIs and voice messaging infrastructure to unify global communications services under one platform.
- • Spearheaded UX strategy and delivery for internal tools and customer-facing portals within a global enterprise-grade API platform.
- • Designed and implemented scalable Figma-based design systems with reusable components, design tokens, and dev-ready documentation.
- • Led user research, discovery workshops, and usability testing to inform data-driven design decisions across compliance and inventory workflows.
- • Translated complex business requirements into intuitive user journeys, wireframes, and high-fidelity prototypes—improving task efficiency and adoption.
- • Collaborated cross-functionally with developers and PMs in agile squads to deliver accessible, sprint-ready designs and seamless handoffs.
- • Established UX guidelines, QA protocols, and accessibility standards that enhanced design consistency and team efficiency at scale.
UX Designer
IDBS
Guildford, England, United Kingdom
A software company delivering digital R&D solutions to the life sciences sector.
- • Designed UI/UX solutions for complex lab workflow tools.
- • Developed wireframes, prototypes, and systems to improve usability.
- • Conducted stakeholder interviews and usability testing.
- • Translated scientific workflows into user-centred designs.
- • Advocated for accessibility and WCAG compliance
- • Produced journey maps and UX documentation.
UX/UI Designer
ION Group
London, England, United Kingdom
A global fintech software provider specializing in trading, treasury, and risk management.
- • Led UX/UI for ConnectION, an internal project platform.
- • Built scalable UI kits and design documentation.
- • Produced high-fidelity prototypes and interfaces.
- • Facilitated design reviews with product stakeholders.
- • Conducted audits to optimize UX performance.
- • Supported system-wide rollout and onboarding.
Digital Design Manager, EMEA
Arkadin (now part of NTT Ltd)
London, England, United Kingdom
A global cloud communications provider, part of the NTT Group.
- • Directed regional design execution for product marketing.
- • Delivered multi-format campaign assets and brand collateral.
- • Ensured visual consistency across digital and print.
- • Led UX improvements for SpokaCloud and Arkadin Vision.
- • Collaborated with global teams for cross-market launches.
- • Implemented template systems to improve efficiency.
Brand Digital & Design Manager
Innovate Finance
London, England, United Kingdom
A UK-based membership association representing global fintech leaders and startups.
- • Managed brand identity across all channels.
- • Designed promotional and event materials for fintech summits.
- • Led collaboration with agencies and internal teams.
- • Produced digital and social content for partners.
- • Developed brand style guides and assets.
- • Supported event marketing and sponsorship activations.
Education
PPT – Preparing to Teach in Post-Compulsory Education
Grade: Distinction
Teacher Education & Professional Development – Specific Subject Areas
- • Teach in Lower & Upper Schools
- • Behaviour & Classroom Management
- • Lesson Planning
- • National Curriculum
- • Inclusive Education
- • Schools & Education System
Masters, Media Arts
Grade: Merit
Designed from our successful Design and Digital Media MA, this MA in Media Arts will provide you with the opportunity to explore and develop the creative possibilities of art in new media contexts.
Course content includes visual language, animation, a research module and an additional major project module required for completion of the MA degree.
The course from which the Media Arts MA derives has an excellent record of preparing students for employment. Graduates are currently working in such areas as new media, digital video, digital imaging, animation and experimental research.
BA (Hons), Digital Media Production
Grade: Upper Second Class Honours
Develop knowledge and skills in digital media design and gain access to real employment opportunities on this BA Honours Degree. Focusing on linear and interactive media design, you will develop your digital media skills whilst working with industry-standard applications.
This course is aimed at providing a synergy of skills used in a digital context. You'll be assessed on project development which will include an integrative project that allows the knowledge you have gained to be used within an application of a digital design solution. The objective of these activities is to underpin your knowledge and provide a strong platform for creative development.
Recommendations
Let’s Collaborate
Let’s Build Something Purposeful Together
Looking for a UX/Product Designer who blends creativity with strategy? Let’s chat about your goals and how I can help.