Experiance
Personal Statement
Product & UX/UI Designer | UX Strategy | Human-Centred Innovator
Multidisciplinary Product and UX/UI Designer leading enterprise UX strategy across telecom, fintech and life sciences, simplifying complex workflows into intuitive, inclusive and measurable digital experiences.
I specialise in UX strategy, design systems, accessibility and AI-driven design operations, helping organisations align business goals with user needs through systems thinking and evidence-based design. My focus is on crafting purposeful experiences that balance usability, performance and long-term business value.
Key Achievements
Increased delivery speed by 40% through the implementation of an enterprise-wide design operations framework at Bandwidth.
Reduced compliance issues by 42% through AI-driven UX processes, including predictive pattern analysis, automated QA, and accessibility validation.
Delivered 8× enterprise design systems, establishing scalable DesignOps frameworks across multi-squad environments.
Scaled accessibility by embedding WCAG AA standards and improving QA turnaround by 12% through AI-supported workflow insights.
Recognised as a Top 1% ADPList Mentor, guiding 500+ designers worldwide.
Skills
Leadership
Design & Product
Research & Strategy
Creative & Media
Development Awareness
Tools & Platforms
Experience
Senior UX Designer
- Achieved a 40% increase in efficiency by delivering a scalable design framework that reduced compliance friction across the organisation.
- Drove a 42% reduction in compliance tickets through the introduction of AI-driven prototypes into the design and QA process.
- Scaled a Figma-based design system across 5+ squads, establishing WCAG AA accessibility standards and embedding inclusive design practices that improved delivery speed across releases.
- Led UX strategy for internal portals, simplifying complex telecom workflows into intuitive self-serve tools.
October 2021 – April 2025
London, UK
UX Designer
- Built a scalable, accessible design foundation for Polar, including Material/React-based design tokens for consistent Figma-to-code delivery, reducing QA cycles and improving scientist usability.
- Achieved a 36% improvement in form completion through usability testing and AI-assisted pattern analysis.
- Redesigned lab workflows into simplified, compliant digital experiences.
- Authored Zeroheight documentation and QA checks, reducing implementation issues.
June 2020 – October 2021
Guildford, UK
UX/UI Designer
- Delivered a 33% increase in user satisfaction by analysing high-volume platform feedback clustered via AI to inform workflow improvements.
- Transformed ConnectION into a scalable SaaS platform by spearheading the UX strategy and redesign to evolve it into a commercial SaaS product.
- Developed AI-assisted navigation and information architecture improvements to reduce cognitive load and improve onboarding.
- Built reusable UI kits and Figma documentation to enhance cross-platform consistency.
November 2018 – March 2020
London, UK
Digital Design Manager, EMEA
- Enabled 25% faster campaign localisation across 30+ markets by strengthening brand consistency through modular templates and design systems.
- Directed regional digital design for multi-market campaigns and enterprise products, introducing modular design systems that reduced bottlenecks and improved cross-team efficiency.
- Enhanced product UX for SpokaCloud and Arkadin Vision through human-centred design.
- Partnered closely with marketing and engineering teams to align storytelling with enterprise strategy.
September 2016 – November 2018
London, UK
Additional Experience
Product Design Mentor
- Recognised as a Top 1% Mentor.
- Mentored 500+ designers globally (1,000+ minutes) since January 2020.
- Guided career switchers and students through end-to-end UX case studies.
January 2020 – Present
Remote
Founder & Consultant
- Built AI-powered brand systems for creators and start-ups, generating $100K+ in creator earnings between 2020–2024 through Meta Monetisation.
- Collaborated with Jason Derulo, Curtis Young (YME), TRUF, and Eclipse Distro.
October 2008 – Present
London, UK