Experience

Experiance​

Personal Statement​

Lead Product & UX/UI Designer | UX Strategy | Design Systems

Multidisciplinary Product and UX/UI Designer leading enterprise UX strategy across IoT, telecom, fintech and life sciences, simplifying complex workflows into intuitive, inclusive and measurable digital experiences. 

I specialise in UX strategy, design systems, accessibility and AI-driven design operations, helping organisations align business goals with user needs through systems thinking and evidence-based design. My focus is on crafting purposeful experiences that balance usability, performance and long-term business value.

Download Resume

Key Achievements

UX/UI across a portfolio of IoT and connectivity products as sole product designer, owning design from discovery through to implementation.

Designed and established a scalable, multi-theme design system supporting consistent product experiences and white-label platform requirements.

Reduced compliance issues by 42% through AI-driven UX processes, including predictive pattern analysis, automated QA, and accessibility validation.

Increased delivery speed by 40% through the implementation of an enterprise-wide design operations framework at Bandwidth.

Delivered 8× enterprise design systems, establishing scalable DesignOps frameworks across multi-squad environments.

Recognised as a Top 1% ADPList Mentor, guiding 500+ designers worldwide.

Skills

Leadership

DesignOps Mentorship Process Optimisation Stakeholder Alignment UX Strategy Workshop Facilitation

Design & Product

Atomic Design Design Systems Design Tokens End-to-End UX/UI Design Interaction Design Prototyping Responsive Web & Mobile UI Visual Storytelling Wireframing

Research & Strategy

Accessibility Standards (WCAG) Design Thinking Heuristic Evaluation Information Architecture (IA) Journey Mapping Lean UX Personas Product Discovery Scrum Usability Analytics Usability Testing User Interviews User Research

Creative & Media

Audio/Visual Content Branding Campaign Storytelling Motion Graphics Packaging Design Print Production Video Editing

Development Awareness

Agile Cross-Functional Collaboration CSS3 Drupal Content Management Systems Front-End Handoff HTML5 JavaScript (Basics) QA Support Wordpress Content Management Systems

Tools & Platforms

Adobe CC AI-Assisted Design Tools Confluence FigJam Figma Google Workspace Hotjar Jira Maze Miro Monday Microsoft Office Notion Sketch UXPin Zeplin Zeroheight

Experience

CSL Group

UX/UI Designer

  • Lead end-to-end UX/UI across CSL’s IoT and connectivity products, owning complex B2B SaaS experiences from discovery to engineering handoff.
  • Built a scalable multi-theme design system using tokens and reusable components, supporting accessible, consistent and white-label experiences.
  • Design complex operational workflows while embedding WCAG 2.2 AA, DesignOps and Figma-to-code standards across Product and Engineering.

February 2026 – Present

Watford, UK

Bandwidth (formerly Voxbone)

Senior UX Designer

  • Achieved a 40% increase in efficiency by delivering a scalable design framework that reduced compliance friction across the organisation.
  • Drove a 42% reduction in compliance tickets through the introduction of AI-driven prototypes into the design and QA process.
  • Scaled a Figma-based design system across 5+ squads, establishing WCAG AA accessibility standards and embedding inclusive design practices that improved delivery speed across releases.
  • Led UX strategy for internal portals, simplifying complex telecom workflows into intuitive self-serve tools.

October 2021 – April 2025

London, UK

IDBS (Life Sciences)

UX Designer

  • Built a scalable, accessible design foundation for Polar, including Material/React-based design tokens for consistent Figma-to-code delivery, reducing QA cycles and improving scientist usability.
  • Achieved a 36% improvement in form completion through usability testing and AI-assisted pattern analysis.
  • Redesigned lab workflows into simplified, compliant digital experiences.
  • Authored Zeroheight documentation and QA checks, reducing implementation issues.

June 2020 – October 2021

Guildford, UK

ION

UX/UI Designer

  • Delivered a 33% increase in user satisfaction by analysing high-volume platform feedback clustered via AI to inform workflow improvements.
  • Transformed ConnectION into a scalable SaaS platform by spearheading the UX strategy and redesign to evolve it into a commercial SaaS product.
  • Developed AI-assisted navigation and information architecture improvements to reduce cognitive load and improve onboarding.
  • Built reusable UI kits and Figma documentation to enhance cross-platform consistency.

November 2018 – March 2020

London, UK

Arkadin (NTT INC)

Digital Design Manager, EMEA

  • Enabled 25% faster campaign localisation across 30+ markets by strengthening brand consistency through modular templates and design systems.
  • Directed regional digital design for multi-market campaigns and enterprise products, introducing modular design systems that reduced bottlenecks and improved cross-team efficiency.
  • Enhanced product UX for SpokaCloud and Arkadin Vision through human-centred design.
  • Partnered closely with marketing and engineering teams to align storytelling with enterprise strategy.

September 2016 – November 2018

London, UK

Additional Experience

ADPList

Product Design Mentor

  • Recognised as a Top 1% Mentor.
  • Mentored 500+ designers globally (1,000+ minutes) since January 2020.
  • Guided career switchers and students through end-to-end UX case studies.

January 2020 – Present

Remote

Shaz Designs

Founder & Consultant

  • Built AI-powered brand systems for creators and start-ups, generating $100K+ in creator earnings between 2020–2024 through Meta Monetisation.
  • Collaborated with Jason Derulo, Curtis Young (YME), TRUF, and Eclipse Distro.

October 2008 – Present

London, UK

References
Lets Collaborate

Let's build something purposeful together

Get in touch